Collection: LITTLE AND FERN

About Little & Fern

Founded in May 2020, Little & Fern was built on a simple belief: the early days of motherhood deserve beautiful things.

What began with a small collection of handmade topknots, bows, and scrunchies quickly evolved into one of Australia's most trusted brands for baby essentials, keepsakes, and accessories. Created by founder Dayna after struggling to find the products she wanted for her own family, Little & Fern grew rapidly, leading her to leave her retail career and focus on the business full-time just months after launch.

The brand continued to expand, introducing swaddle sets and blankets in 2021 before launching its first clothing collection in 2022—a milestone that helped shape the Little & Fern families know today.c my

Every Little & Fern piece is thoughtfully designed in collaboration with independent Australian artists and crafted by carefully selected manufacturing partners who share the brand's commitment to quality, care, and ethical production. Their women-led production team in China, many of whom are mothers themselves, play an integral role in bringing each collection to life with exceptional attention to detail.

Operating from its warehouse in Wacol, Brisbane, Little & Fern is powered by a dedicated team committed to delivering not only beautiful products but also outstanding customer service. At its heart, the brand remains focused on creating meaningful products and fostering a genuine community for families across Australia.

Today, Little & Fern continues to grow while staying true to the values it was founded on: quality, connection, and creating beautiful pieces for life's most precious moments.