{"title":"LITTLE AND FERN","description":"\u003ch2\u003e\u003cspan\u003eAbout Little \u0026amp; Fern\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFounded in May 2020, Little \u0026amp; Fern was built on a simple belief: the early days of motherhood deserve beautiful things.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhat began with a small collection of handmade topknots, bows, and scrunchies quickly evolved into one of Australia's most trusted brands for baby essentials, keepsakes, and accessories. Created by founder Dayna after struggling to find the products she wanted for her own family, Little \u0026amp; Fern grew rapidly, leading her to leave her retail career and focus on the business full-time just months after launch.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe brand continued to expand, introducing swaddle sets and blankets in 2021 before launching its first clothing collection in 2022—a milestone that helped shape the Little \u0026amp; Fern families know today.c my\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eEvery Little \u0026amp; Fern piece is thoughtfully designed in collaboration with independent Australian artists and crafted by carefully selected manufacturing partners who share the brand's commitment to quality, care, and ethical production. Their women-led production team in China, many of whom are mothers themselves, play an integral role in bringing each collection to life with exceptional attention to detail.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eOperating from its warehouse in Wacol, Brisbane, Little \u0026amp; Fern is powered by a dedicated team committed to delivering not only beautiful products but also outstanding customer service. At its heart, the brand remains focused on creating meaningful products and fostering a genuine community for families across Australia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, Little \u0026amp; Fern continues to grow while staying true to the values it was founded on: quality, connection, and creating beautiful pieces for life's most precious moments.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"jjjjj","title":"Gauze Lace Blanket | Pink Bows","description":"\u003ch5 class=\"heading-6\" data-translation-selector=\"description\"\u003eDescription\u003c\/h5\u003e\n\u003cdiv class=\"wsg-product-description\"\u003e\n\u003cp\u003eThis Pink Bows Gauze blanket is made of 6 layers of gauze which consists of 100% gauze cotton fabric. This blanket is incredibly soft and lightweight, however still warm and cosy, which makes a suitable blanket for all year round. \u003c\/p\u003e\n\u003cp\u003eThis beautiful blanket is reversible with a white back.\u003c\/p\u003e\n\u003cp\u003eThis Pink Bows Gauze Lace Blanket is a generous 105cm x 105cm to ensure it is able to be used across all ages and aspects of everyday motherhood.\u003c\/p\u003e\n\u003cp\u003eDesigned in Australia, made in China. \u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cspan class=\"s2\"\u003e\u003cstrong\u003eDisclaimer-\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003e*No accessories included *.  Unless otherwise stated. \u003cbr\u003eWe do our best to make sure all images are representative of the items being sold. Different monitors give different colour and resolution displays Images of models depicting the outfit may give slightly different interpretations depending on modlel’s age, size, height, edits and filters used. \u003c\/span\u003e\u003cspan class=\"s2\"\u003eThey are for creative purposes only to give customers an idea of what the garment may look like. Use flat lay stock photos as your best reference for style ,colour and design. All AI-generated images on this site are original creations, uniquely designed for Baby Boho. No copyrighted photographs or designs have been replicated or reproduced. They are not affiliated with any other brand.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Baby Boho","offers":[{"title":"Default Title","offer_id":53326509539628,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5131\/5756\/files\/IMG_8281.jpg?v=1781528477"},{"product_id":"jjjjj-copy","title":"Oversized Topknot | Strawberries","description":"\u003cp\u003eBy Little and Fern\u003c\/p\u003e\n\u003ch5 class=\"heading-6\" data-translation-selector=\"description\"\u003eDescription\u003c\/h5\u003e\n\u003cdiv class=\"wsg-product-description\"\u003e\n\u003cp\u003e\u003cspan\u003eMade from a cotton\/ spandex blend.  This \u003c\/span\u003e\u003cspan\u003eOversized Topknot is soft and stretchy to grow with your baby. It is one.size fits all, suitable for newborn onwards.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003e*No accessories included *.  Unless otherwise stated. \u003cbr\u003eWe do our best to make sure all images are representative of the items being sold. Different monitors give different colour and resolution displays Images of models depicting the outfit may give slightly different interpretations depending on modlel’s age, size, height, edits and filters used. \u003c\/span\u003e\u003cspan class=\"s2\"\u003eThey are for creative purposes only to give customers an idea of what the garment may look like. Use flat lay stock photos as your best reference for style ,colour and design. All AI-generated images on this site are original creations, uniquely designed for Baby Boho. No copyrighted photographs or designs have been replicated or reproduced. They are not affiliated with any  brands\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Baby Boho","offers":[{"title":"Headband only","offer_id":53326920909100,"sku":null,"price":22.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5131\/5756\/files\/IMG_8280_b8820d04-2fd8-4f85-9404-a5732af0270e.jpg?v=1781530404"},{"product_id":"jjjjj-copy-copy","title":"Swaddle Set | Strawberries","description":"\u003cp\u003eby Little and Fern \u003c\/p\u003e\n\u003cp\u003eIntroducing this vintage-inspired strawberry design on a cream background.\u003c\/p\u003e\n\u003cp\u003eT\u003cspan\u003ehis set makes the most precious baby shower gift, perfect set for an announcement photo, or just a wonderful addition to any little babe's wardrobe.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eMade from 100% cotton jersey material, it is stretchy, warm and soft, just what bub needs.\u003c\/p\u003e\n\u003cp\u003eWith the swaddle being a generous 1.2m x 1.2m it is perfect for so many uses including swaddling, a cover over your bubsnest\/ snuggle me\/ dockatot, a pram blanket, the list could go on.\u003c\/p\u003e\n\u003cp\u003eThe swaddle and topknot set includes a swaddle and an oversized headband \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDisclaimer-\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cem\u003e\u003cspan class=\"s2\"\u003e*No accessories included *.  Unless otherwise stated. \u003cbr\u003eWe do our best to make sure all images are representative of the items being sold. Different monitors give different colour and resolution displays Images of models depicting the outfit may give slightly different interpretations depending on modlel’s age, size, height, edits and filters used. \u003c\/span\u003e\u003cspan class=\"s2\"\u003eThey are for creative purposes only to give customers an idea of what the garment may look like. Use flat lay stock photos as your best reference for style ,colour and design. All AI-generated images on this site are original creations, uniquely designed for Baby Boho. No copyrighted photographs or designs have been replicated or reproduced. They are not affiliated with any  brands\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Baby Boho","offers":[{"title":"Default Title","offer_id":53326513799468,"sku":null,"price":47.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5131\/5756\/files\/IMG_8275_089dc063-b6b0-443d-81f5-932728ad1c01.png?v=1781530194"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0797\/5131\/5756\/collections\/IMG_8290.jpg?v=1781529894","url":"https:\/\/www.babyboho.com.au\/collections\/little-and-fern.oembed","provider":"Baby Boho","version":"1.0","type":"link"}